Authenticity: Multiple-item Scale Development and Validation

The goal of this study is to create a scale for measuring authenticity in tourism management environment. Authenticity has been extensively studied wide range academic fields. theme research, and strategy becoming more popular. Only few studies have done on objects tourist setting, even though there wealth literature management. primary objective fill the above gap modern jurisprudence tourism. In response need standardizing measurement construct, multi-item "authenticity" was created. 18 items that measure how consumers feel about goods, services, experiences they use. This paper describes development process validation procedures. empirical data gathered using two distinct samples: business management, humanities, social science majors at universities hotel industry professionals. were analyzed an exploratory factor analysis, it found five different facets: results conformity analysis confirmed aesthetic, cultural, environmental, personal experiences, service as authenticating factors. addition, properties potential applications are discussed.